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September 17, 2007

Social Marketing

Since the climax of the Internet, millions of e-communities have formed, and still do on a daily basis. There are groups, such as Yahoo Groups or Google Groups. There are blogging communities, opinion groups, and so on. The list is literally endless, as are the possibilities for you. Individuals are drawn to these online “neighborhoods” to become a part of a bigger picture, as well as the opportunity to be heard by others, and have their opinion respected.

The popularity of the group and the relevance of the content is vital, as people like to talk and pass on information about things they adore or detest. However, to invest your time into some really profitable PR, there are certain target communities that have formed specifically for the clever e-commerce marketer. The more popular ones are Digg, StumbleUpon, Fark, FeedBurner, and PRNewswire.

Regarding the manner in which these communities can benefit your site. Consider the possibilities. One person reviews your site in a positive manner. Two people read that and do the same. Two people read each of theirs, leaving four positive remarks. It goes on and on, your traffic increasing exponentially throughout the process.

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