« July 2007 | Main | September 2007 »
August 31, 2007
The Power of "Runaway Content"
One of the most important things in any kind of viral marketing is the content itself. Even the best well-planned SMO campaign will fail if the content or message you are trying to spread is not strong, funny, controversial or emotional. People don't repeat boring things. Rather than force your next SMO campaign, watch and see what is popular, what gets passed around already and focus on that type of content. A lesson learned for us over and over. SMO starts with the content.
Posted by Yovia SMO Report
Posted by marketplacesna at 11:03 AM | Comments (0) | TrackBack
August 10, 2007
Social Media Index
After 12 months of research we have developed a mathematical equation that describes social media optimization and describe it in more detail here:
The theory is that like any network, the power of the network increases exponentially as the nodes increase. In this case, there are some other variables, including the value of the content, the virality index and, like a typical network , the number of nodes.
Posted by marketplacesna at 02:41 PM | Comments (0) | TrackBack