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June 07, 2007

The Power of Social Media

Youtube, Blogs, Social Media....the web 2.0 is here, but what does it mean?

Researchers at the Marketing Experiments Journal recently released a study where they compared Social Media Optimization (SMO) with paid search advertising.

What they found was that they could drive over 1400% traffic per dollar than with traditional PPC marketing.

The question is, how targeted is this traffic and what can you make in terms of advertising.

Not very much thus far, but an interesting marketing experiment just the same.

Posted by marketplacesna at June 7, 2007 03:44 PM

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nice post [Read More]

Tracked on December 7, 2007 09:42 AM