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April 21, 2005

Is Click Fraud a Problem?

Our initial research shows that click fraud is a real problem and in fact, in some high cost categories (above $1 per click) it is rampant.

Un-audited data shows that click fraud ranges anywhere from 10% to 30% depending on the category.

The major search engines due screen for click fraud and often will refund some or all of the fraudulent charges. To get the full report in June, visit www.marketingexperiments.com

Posted by marketplacesna at April 21, 2005 06:03 PM