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April 21, 2005

Is Click Fraud a Problem?

Our initial research shows that click fraud is a real problem and in fact, in some high cost categories (above $1 per click) it is rampant.

Un-audited data shows that click fraud ranges anywhere from 10% to 30% depending on the category.

The major search engines due screen for click fraud and often will refund some or all of the fraudulent charges. To get the full report in June, visit www.marketingexperiments.com

Posted by marketplacesna at 06:03 PM

April 13, 2005

Marketing Experiments Journal Releases Free Trial Research

Marketing Experiments Journal (www.marketingexperiments.com) recently release a new report on the effectiveness of using a Free Trial to grow your revenue. You can view the entire research brief here:

Marekting Research: How to Use Free Trial

Posted by marketplacesna at 05:38 PM | Comments (1462) | TrackBack

April 06, 2005

Marketing Vox Headlines

Posted by marketplacesna at 05:26 PM | Comments (1236) | TrackBack

April 03, 2005

Here is a Javascript Version of a Moveable Type Blog RSS Feed

Posted by marketplacesna at 11:54 AM | Comments (1074) | TrackBack

April 02, 2005

What is RSS?

RSS is a format for syndicating news and the content of news-like sites, including major news sites like Wired, news-oriented community sites like Slashdot, and personal weblogs. But it's not just for news. Pretty much anything that can be broken down into discrete items can be syndicated via RSS: the "recent changes" page of a wiki, a changelog of CVS checkins, even the revision history of a book. Once information about each item is in RSS format, an RSS-aware program can check the feed for changes and react to the changes in an appropriate way.

http://www.xml.com/pub/a/2002/12/18/dive-into-xml.html

Posted by marketplacesna at 01:01 PM | TrackBack

April 01, 2005

April Fools Joke - Google and MSN Head to Head

We thought this was funny:

Read about it on this marketing blog:

http://www.aaron-rosenthal.com/2005/04/msns_april_fool.html

Posted by marketplacesna at 05:08 PM | TrackBack

Market Research Participants Needed - Investing

Please take part in this brief poll:

http://www.marketplacesnapshot.com/reuters/survey/landingpage_poll.html

Posted by marketplacesna at 05:07 PM | Comments (876) | TrackBack