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March 08, 2005
Using Blogs to market Retail Sites
Using a blog to promote a retail store: Blog Product Review Sites
One of the newest ways of manipulating blogs by e-marketers, is to create a blog review site. Many times these are some of the most knowledgeable experts in the industry, but should these editors be conscious not to mislead customers. Is there a responsibility to customers to relay that the blog is in fact non objective. Here are a few examples of these types of "blog reviews." Note: They look to be "works in progress" but one can get the idea:
http://www.aaron-rosenthal.com/2005/03/using_a_blog_to.html
Posted by marketplacesna at March 8, 2005 11:21 AM
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