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March 08, 2005

Is Click Fraud Real?

Click Fraud in Google - Is it Real???

Click Fraud is the big buzz around the web marketing circles. My question is not does it exist, but rather does it exist in the magnitude that many marketers believe it does.

My general feeling is that while it is prevalent around the web and there is some level of malicious clicking, it is not a widespread as believed. Google has taken a particularly hard look at this lately. No longer is blocking i.p.'s from repeat clicks an acceptable counter-measure but now Google has launched an entire department to developing counter-measures to click fraud.

So how good a job is Google at preventing /stopping click fraud?

I recently suspected Click fraud in a friend’s content "Adsense" campaign. I wrote a short up description of where and why I suggested it and send a response to our Adwords rep (not Adsense or there fraud department). The promptness of the response to come blew my mind.
An immediate internal response from this Adwords rep was sent to the Adsense department. I then received an email from my Adwords rep with the chain of actions to come along with a forwarded email on to the Adsense department. Adsense then contacted me as after they briefly investigated this and determined it was necessary to send the concern on the fraud department. Understand all this took place in a matter of two hours. If there responsiveness is an indication of how serious they take this stuff then we one can see that click fraud is taken very seriously at Google.

What are some experiences you have had with Click Fraud?

http://www.aaron-rosenthal.com/2005/02/click_fraud_in_.html

Posted by marketplacesna at March 8, 2005 04:59 PM

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