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March 25, 2005
Are Blogs Really Spider Food?
My friend and colleague posted this and I thought it was interesting:
Blogs, are they really "Search Engine Spider Food"?
As blogs have caught on like wildfire, there seems to be a constant two-part explanation around internet circles for the explosive growth.
First, they are super simple to set up and post, and unlike with traditional HTML, coding ability and/or software is not necessary.
Second, blogs are being referred to as "search engine spider food." The search engines appear to like blogs a lot, perhaps more so than HTML websites.
While I agree 110% with the first part of the explanation, I find myself asking why blogs are considered "search engine spider food."
Is it that they are compiled primarily of text content with text navigation and combined with clean code? ie most everything you would want in order for a spider to find, crawl and navigate a site. Or is it that with the ability of trackbacks and pinging other sites, blogs have become the easiest and most efficient method of collecting backlinks? I am starting to feel it is the latter of the two explanations.
I have personaly launched a handful of blogs since the first of the year, and while it took a while to get indexed, a couple of my blogs are beginning to show up well in those engines that most value backlinks (Google & Yahoo). However, in those engines that discount backlinks and pay closer attention to tags and content I have not done nearly as well.
Perhaps the explanation is simply that the combination of both the clean text code and the use of trackbacks is what causes blogs to appear to be "search engine spider food." My findings thus far may just be coincidence, but regardless, it is interesting the disparity in rankings. I would love to hear what others have to say.
You can comment on this here.
Posted by marketplacesna at 10:33 AM | Comments (1224) | TrackBack
March 24, 2005
MarketingExperimentsJournal.com is Free
You can now see a ton of new articles and online research - for free:
Posted by marketplacesna at 12:41 PM | Comments (810) | TrackBack
March 23, 2005
Locate Registered Sex Offenders Online
After the recent horrible murder in Florida where John Couey abducted his neighbor the question needs to be asked - how can this be prevented.
We found a good site that will actually show you the offenders that live nearby to you.
Posted by marketplacesna at 04:54 PM | Comments (628) | TrackBack
March 22, 2005
Marketing Survey - Participants Needed
Here is link requesting participants in a marketing survey. Participants get a free copy of the report:
http://www.bairddirect.com/Promosparkreporte.htm
Posted by marketplacesna at 11:46 AM | Comments (1914) | TrackBack
March 21, 2005
eBay May Be Forced to Stop Using Buy-it-Now Due to Lawsuit
Last year eBay did $30 Billion dollars in Buy-it-Now sales. It turns, out someone has the patent on it, which may force them to stop using it:
http://www.longmontfyi.com/tcBusiness/bizStories.asp?ID=1514
Posted by marketplacesna at 09:31 AM | Comments (609) | TrackBack
March 15, 2005
Why First Place in the PPC's May Not be the "Best" Placement
Why First Place in the PPC's May Not be the "Best" Placement
While many merchants have high ambitions and want number one placement in the PPC engines, this is not always recommended. There are a couple reasons for this:
First place is going to be the most expensive position in the PPC Search Engine. Often it is the most expensive by some margin as competition for that space is stiff and competitors push those bids higher. Frequently the cost savings between the first and second or third positions is very large.
The next is, search engines like Google capture a customer in an earlier stage of the order process compared to a comparison shopping site. In this stage customers many times like to see what else is out there. Are they getting the best deal? Is the competitor’s product better? That said, if first place could be purchased for marginally more than third, I do not advise against it. However, the gap between the cost of a first and third position is typically very large.
I have seen merchant that required first place and the position did justify the higher CPC but often the best position for profitability and maximum ROI is not the first place in the PPC Search engines.
http://www.aaron-rosenthal.com/2005/03/why_first_place_2.html
Posted by marketplacesna at 03:29 PM | Comments (622) | TrackBack
Blog Directories
Need backlinks to your blog? Here are some "untested" blog directories that I recently came across:
http://www.blogarama.com/
http://www.blogcatalog.com/
http://www.blogexplosion.com/directory/
http://www.bloggernity.com/
http://www.bloghub.com/
http://www.bloglines.com/dir
http://www.blogpulse.com/
http://www.blogrankings.com/
http://www.blogscanada.ca/directory/
http://www.blogsearchengine.com/
http://www.blogwise.com/
http://www.britblog.com/
http://www.getblogs.com/
http://www.kamloopscity.com/
http://www.kleverblogs.com/directory.php
http://www.lights.com/weblogs/directories.html
http://www.masternewmedia.org/
http://www.weblogalot.com/
http://www.webloglinkdirectory.com/
http://www.wilsdomain.com/
Posted by marketplacesna at 01:23 PM | Comments (765) | TrackBack
Syndicating a Blog with a RSS Feed
Syndicating a Blog with an RSS feed
I am researching syndicating a blog with RSS feeds. Using MoveableType, how is this done?
Listed below are links to weblogs that reference 'How will RSS subscribers know that it's your feed?' from Dana's Blog - Internet Marketing and Sales Technology Ideas From the Trenches.:
http://www.aaron-rosenthal.com/2005/03/syndicating_a_b.html
Posted by marketplacesna at 01:18 PM | Comments (1180) | TrackBack
March 08, 2005
How do automatic track-backs work?
I am trying to automatically update other blogs. Anyone have advice?
Posted by marketplacesna at 05:26 PM | Comments (613) | TrackBack
Is Click Fraud Real?
Click Fraud in Google - Is it Real???
Click Fraud is the big buzz around the web marketing circles. My question is not does it exist, but rather does it exist in the magnitude that many marketers believe it does.
My general feeling is that while it is prevalent around the web and there is some level of malicious clicking, it is not a widespread as believed. Google has taken a particularly hard look at this lately. No longer is blocking i.p.'s from repeat clicks an acceptable counter-measure but now Google has launched an entire department to developing counter-measures to click fraud.
So how good a job is Google at preventing /stopping click fraud?
I recently suspected Click fraud in a friend’s content "Adsense" campaign. I wrote a short up description of where and why I suggested it and send a response to our Adwords rep (not Adsense or there fraud department). The promptness of the response to come blew my mind.
An immediate internal response from this Adwords rep was sent to the Adsense department. I then received an email from my Adwords rep with the chain of actions to come along with a forwarded email on to the Adsense department. Adsense then contacted me as after they briefly investigated this and determined it was necessary to send the concern on the fraud department. Understand all this took place in a matter of two hours. If there responsiveness is an indication of how serious they take this stuff then we one can see that click fraud is taken very seriously at Google.
What are some experiences you have had with Click Fraud?
http://www.aaron-rosenthal.com/2005/02/click_fraud_in_.html
Posted by marketplacesna at 04:59 PM | Comments (404) | TrackBack
Using Blogs to market Retail Sites
Using a blog to promote a retail store: Blog Product Review Sites
One of the newest ways of manipulating blogs by e-marketers, is to create a blog review site. Many times these are some of the most knowledgeable experts in the industry, but should these editors be conscious not to mislead customers. Is there a responsibility to customers to relay that the blog is in fact non objective. Here are a few examples of these types of "blog reviews." Note: They look to be "works in progress" but one can get the idea:
http://www.aaron-rosenthal.com/2005/03/using_a_blog_to.html
Posted by marketplacesna at 11:21 AM | TrackBack
March 07, 2005
Yahoo is Renaming Overture
I found out today that Yahoo is Renaming Overture:
This just in....Yahoo is changing Overture's name to "Yahoo! Search Marketing Solutions". Is there any real brand advantage in doing this??? Come on, everyone knows who Overture is. Right?
You can comment on this here:
http://www.aaron-rosenthal.com/2005/03/overture_is_bei.html
Posted by marketplacesna at 02:28 PM | TrackBack
March 02, 2005
Eyepath Study Shows Web Users Like Top Left
Marketing Vox released an interesting article that featured some software that shows where people look the most on a google page:
http://www.marketingvox.com/archives/2005/03/02/searchers_stick_to_top_listings
Posted by marketplacesna at 03:30 PM | TrackBack
March 01, 2005
Trade-in On eBay
Here is a great tool - allows you to trade-in your old golf equipment for new equipment:
http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=dallasgolf
Posted by marketplacesna at 11:09 AM | Comments (920) | TrackBack