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January 17, 2005
What is the CAN-SPAM Law?
The CAN-SPAM law refers specifically to the Federal Senate Bill 877, was signed into Law by President Bush in December of 2003.
The primary purpose of the CAN-SPAM law is to put some regulations in place around email marketing. One point I did not realize was that ISPs are required to accept CAN-SPAM compliant email.
The basic points of the CAN-SPAM law are:
1. All information must be accurate (from address, subject line, body)
2. There must be a way for the recipient to opt-out permanently (this must be done within 10 days of the request)
3. There must include a physical address
4. If the email is an advertisment it must be clearly marked that it is an advertisment
5. Sexual orientated material must be clearly marked in the subject line
Several other obvious guidelines - like masking where you are sending an email from or trying to 'guess' email addresses.
Posted by marketplacesna at January 17, 2005 03:16 PM
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