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January 18, 2005
One-third pursue spam offer.
“Surprisingly, despite the anger and skepticism survey respondents voice toward spam, one-third report pursuing an offer made in a spam message by clicking on a link to find further information. And 7 percent had actually ordered a product or service that was offered in an unsolicited e-mail. Pew said it didn't collect enough data to make broad assumptions on those figures. It theorizes that many of those purchases through spam were made before the consumer had a lot of e-mail experience. But it notes that some bulk e-mailers claim that a positive response rate of even 0.001 percent can be profitable. The Pew report suggests a lot of money is still being made. http://www.freep.com/money/tech/mwend23_20031023.htm
Posted by marketplacesna at January 18, 2005 12:12 PM
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