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January 19, 2005
Interview with eBay PR over Fee Increase
FeeBay: Do you know what this means?
so here is my second installment in PR madness. writing a story about eBay fee increase -- called Hani Durzy, a spokesman for eBay.
Irina: Hi Hani [saying that was wierd, since i'm not married to him]. Can you tell me about the fee increases on eBay?
Durzy: Let's not characterize this as a fee increase accross the board. Some fees were lowered and some were increased.
Irina: Oh, can we talk about which ones were lowered and which ones were raised?
Durzy: I can't go into every detail! That information is on our website. You really need to look over that. In fact, it's unprofessional of you to call me before you have familiarized yourself with the infor.....
Irina: Mr. Durzy. I HAVE read the information and I'm asking you anyway. That's how I usually conduct interviews.
Durzy. Well. So let's not call it an accross-the-board increase.
Irina: OK. Can we talk about the eBay members who are frustrated with the fees? The ones that were increased, not the ones that were decreased.
Durzy: I think most ebay users are evaluating the price changes to see how they will impact their businesses.
Irina: Um, OK. Um. [debating if I should follow up on that "answer"] How did eBay decide on the increase.
Durzy: We carefully valuate our pricing structure from time to time. We believe these price changes are the right thing to do for the vibrancy of the market place.
Irina: How do you define vibrancy?
Durzy: The market place is an organic ever-changing thing and it works best when sellers are selling and buyers are buying.
Irina: OK. How do you define "vibrancy" and how will the price changes affect the "vibrancy?"
Durzy: Fee changes create changes by affecting certain behaviors in the market place to create the effect of more items selling more often. We believe these price changes are what is needed to continue that vibrancy.
Irina: How do fee changes create the effect of more items selling more often?
Durzy: Listen, I'm not going into details here. In general, we believe that the changes we have made will help the continued success of the market place -- for the community.
http://heresmybyline.typepad.com/irina/2005/01/feebay_do_you_k.html
Posted by marketplacesna at January 19, 2005 10:18 AM
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