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December 29, 2004

2004 Online Holiday Black Friday Spending up 41%

Online spending in 2004 through the day after Thanksgiving--also known as "Black Friday" in the retail industry because heavy sales have pushed retailers into profitability for the year--totaled $5.7 billion, compared with $4.6 billion in 2003. Spending on Black Friday itself failed to disappoint e-tailers; U.S. consumers accounted for $250 million in online sales, a 41 percent increase over the $178 million reported for 2003. ComScore 11/2004

http://www.shop.org/learn/stats_hol2004_spending.asp

Posted by marketplacesna at December 29, 2004 04:38 PM