April 22, 2008
Introducing JamsBio
New to the music community is up-and-comer JamsBio.com, described "The Memory of Music". Pretty good content, and they give away 2 free concert tickets for the concert of your choice, every 3 days...
Posted by marketplacesna at 09:49 AM | Comments (0) | TrackBack (0)
October 12, 2007
The Post-Advertsing Consumer Hangover
Christmas is coming. The SuperBowl is near. The ads are ramping up.
But, I'm tired of ads. I'm tired of being yelled at. I'm tired of big companies trying to cram stuff down my throat.
And so are alot of other people.
It's time to change the world of advertising. Let's let the truly valuable products and services rise to the top, and let's let the rest go out of business.
If you're good, people will buy from you.
But that's not the American way.
Found this interesting blog on content monetization and thought they made some good points. It's kind of what got me thinking.
Posted by marketplacesna at 04:10 PM | Comments (0) | TrackBack (7)
September 17, 2007
Social Marketing
Since the climax of the Internet, millions of e-communities have formed, and still do on a daily basis. There are groups, such as Yahoo Groups or Google Groups. There are blogging communities, opinion groups, and so on. The list is literally endless, as are the possibilities for you. Individuals are drawn to these online “neighborhoods” to become a part of a bigger picture, as well as the opportunity to be heard by others, and have their opinion respected.
The popularity of the group and the relevance of the content is vital, as people like to talk and pass on information about things they adore or detest. However, to invest your time into some really profitable PR, there are certain target communities that have formed specifically for the clever e-commerce marketer. The more popular ones are Digg, StumbleUpon, Fark, FeedBurner, and PRNewswire.
Regarding the manner in which these communities can benefit your site. Consider the possibilities. One person reviews your site in a positive manner. Two people read that and do the same. Two people read each of theirs, leaving four positive remarks. It goes on and on, your traffic increasing exponentially throughout the process.
For more on this visit www.halomark.biz
Posted by marketplacesna at 04:39 PM | Comments (0) | TrackBack (5)
August 31, 2007
The Power of "Runaway Content"
One of the most important things in any kind of viral marketing is the content itself. Even the best well-planned SMO campaign will fail if the content or message you are trying to spread is not strong, funny, controversial or emotional. People don't repeat boring things. Rather than force your next SMO campaign, watch and see what is popular, what gets passed around already and focus on that type of content. A lesson learned for us over and over. SMO starts with the content.
Posted by Yovia SMO Report
Posted by marketplacesna at 11:03 AM | Comments (0) | TrackBack (3)
August 10, 2007
Social Media Index
After 12 months of research we have developed a mathematical equation that describes social media optimization and describe it in more detail here:
The theory is that like any network, the power of the network increases exponentially as the nodes increase. In this case, there are some other variables, including the value of the content, the virality index and, like a typical network , the number of nodes.
Posted by marketplacesna at 02:41 PM | Comments (0) | TrackBack (1)